A COLLECTION OF WORK DONE BEFORE THE WORLD OF AI
Believe it or not, this was built the old-fashioned way: by hand, by brain, by instinct. No AI assist. But I’m currently diving deep into AI and data solutions, because the future belongs to creatives who know how to wield the tools without being ruled by them.
SELECTED WORK
nando's
no cup
While others celebrated winners, we showed PERi-PERi love to losing fans with real-time posts proving teams need NO CUP to win hearts.
sINGAPORE HOSPICE
We turned real hospice moments into illustrated bite-sized stories, sparking conversation and gently debunking myths around hospice and palliative care.
SCOOT: WANDERMUST
By centring our campaign around a “Wanderlust Gene” study by a Singapore professor, we tested influencers and the public, proving some people aren’t meant to stay grounded.
kOTEX: NOTHING TO HAID
The Nothing to Haid campaign challenges the stigma with bold designs that encourage women to question and normalise menstruation.
COLGATE SMILE STRONG
Colgate’s Smile Strong with Airliftz tells a raw story of perseverance, showing Malaysians that with grit and optimism, they can rise above adversity and create positive change.
KFC K-CHEESE CRUNCH
We tapped into the mukbang trend from South Korea to drive craveability for KFC's latest limited offer.
SKILLS &
EXPERTISE
CREATIVE STRATEGY & CONCEPTUALIZATION
ART DIRECTION & VISUAL BRAND IDENTITY
COPYWRITING & BRAND NARRATIVE
DECK ENHANCING AI INTERGRATION
INTEGRATED DIGITAL ADVERTISING CAMPAIGNS
CULTURE BUILDING
CREATIVE STRATEGY • IMPACTFUL ADVERTISING • BRAND STORYTELLING • STRATEGIC CAMPAIGNS • DIGITAL INNOVATION • SUCCESS-DRIVEN DESIGN • ABISESHANAMOHAN •